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When the mandates of the Affordable Care Act hit the marketplace in 2013, for example, insurance brokers nationwide were challenged with delivering additional value to their customers to offset rising healthcare costs for employers.
One advantage of BetterHelp is that because the service does not bill insurance, there is no need for clinicians to provide a diagnosis and target therapy to fit the “medical necessity” requirements imposed by third-party payers. But critics contend that treatments provided in research settings are artificial.
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