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Once Upon a Time in Marketing: The Power of Storytelling

Success

Trupanion: Making insurance cuddly. Insurance is an unemotional product at the end of day. It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In And if it’s a good story inside the company, it’s a good story outside the company.”.

Insurance 111
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How Influential Leader Deborah Collier Helps Digital Businesses Thrive

Success

DC: Some of our more well-known clients are leaders and teams at Procter & Gamble, Ernst & Young, Mars, Schneider Electric, L’Oréal , Delta Air Lines and several international post offices, banks, insurance companies, government ministries, stock exchanges [and] telecoms companies, as well as startups and SMEs.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

Jackie McKellar, a marketing and sales director, emphasizes the transformative impact of the digital age on marketing strategies. A few sectors are real estate, financial advising, insurance, home repairs, brick-and-mortar retail and health care, where networking and referrals from friends and family make up the client base.

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An HR professional’s guide to data privacy compliance and security

Insperity

retailers, had up to 70 million customers’ data hacked in 2013. Anthem, an American health insurance company, had nearly 78 million American’s medical data stolen in 2015. Or when a sales representative sent a different company’s information to another client? Target, one of the largest U.S.

Security 136
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Paralyzed on the football field, Eric LeGrand still dreams of walking but is flying high as an entrepreneur

Work Life

He’d also never run a true retail business. In its first year, the shop did $450,000 in sales. Now, in year two, it’s projected to increase sales by 33%. The bourbon boom has dominated the spirits industry for more than a decade, with sales surpassing 31 million cases in the U.S.

Sales 105
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update: how can I move from retail into a professional career?

Ask a Manager

Remember the letter-writer in December who was having trouble moving from retail into a professional career ? I wrote to you three months ago for advice on trying to move from retail to a more professional job, with only retail and child care experience. You may also like: how can I move from retail into a professional career?

Retail 20
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How to Craft an Effective Employee Value Proposition

Vantage Circle

The primary focus is on the following: The company offers employees above-average pay, comprehensive health insurance, and generous retirement plans. HubSpot As a marketing and sales software company, Hubspot takes pride in mastering the provision of work-life balance and employee well-being in their employee value proposition.