Remove Insurance Remove Retail Remove Sales
article thumbnail

Once Upon a Time in Marketing: The Power of Storytelling

Success

Trupanion: Making insurance cuddly. Insurance is an unemotional product at the end of day. It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In And if it’s a good story inside the company, it’s a good story outside the company.”.

Insurance 111
article thumbnail

An HR professional’s guide to data privacy compliance and security

Insperity

retailers, had up to 70 million customers’ data hacked in 2013. Anthem, an American health insurance company, had nearly 78 million American’s medical data stolen in 2015. Or when a sales representative sent a different company’s information to another client? Target, one of the largest U.S.

Security 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

Jackie McKellar, a marketing and sales director, emphasizes the transformative impact of the digital age on marketing strategies. A few sectors are real estate, financial advising, insurance, home repairs, brick-and-mortar retail and health care, where networking and referrals from friends and family make up the client base.

article thumbnail

How to Launch (and Maintain) a Successful E-Commerce Business

Success

According to Oberlo , a drop-shipping app created by Shopify, almost one-third of the world’s population is now shopping online, accounting for 18% of retail sales worldwide. When you clearly and narrowly define your audience, word of mouth will spread inside that audience, and the referral sales will flood in.

Sales 115
article thumbnail

How Leaders Can Make Their Message More Memorable

Tanveer Naseer

I hear a similar exchange at retail stores, where you tell sales reps your shoe size and a few seconds later, they return to ask again. For example, we buy things because we value their tangible attributes , such as a dishwasher, a type of detergent, or even insurance.

article thumbnail

Paralyzed on the football field, Eric LeGrand still dreams of walking but is flying high as an entrepreneur

Work Life

He’d also never run a true retail business. In its first year, the shop did $450,000 in sales. Now, in year two, it’s projected to increase sales by 33%. The bourbon boom has dominated the spirits industry for more than a decade, with sales surpassing 31 million cases in the U.S.

Sales 105
article thumbnail

How Influential Leader Deborah Collier Helps Digital Businesses Thrive

Success

DC: Some of our more well-known clients are leaders and teams at Procter & Gamble, Ernst & Young, Mars, Schneider Electric, L’Oréal , Delta Air Lines and several international post offices, banks, insurance companies, government ministries, stock exchanges [and] telecoms companies, as well as startups and SMEs.