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The benefits of data analytics in small business marketing

Ruby

Recently, up to 60% of all companies use data and analytics to enhance overall business output. This includes small businesses, which have been increasingly open to embracing analytics. In fact, since 2020, a whopping 67% of small businesses are embracing data analytics initiatives. with data analytics.

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The Link Between Workplace Design And Productivity with Janet Pogue McLaurin

All Work

Small Businesses and Innovation: Punching Above Their Weight The conversation takes an interesting turn when Janet and Frank discuss how smaller companies can compete with larger ones. And I wonder, as I look at business, where the equality is, because we have large companies that are big multinationals. So that’s one.

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Expand your market overnight: using bilingual support to reach more small business customers

Ruby

That’s 1 in 8 people—which means your small business probably already serves a handful of Spanish-speaking customers or clients. Small businesses are built on relationships. And while learning a new language can be exciting, it also takes time. More time than most small business owners have on their hands, in fact.

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How to get more referrals for your small business

Ruby

In this article, we’ll look at the impact that positive word of mouth can have on your business, as well as tips to help you generate more leads through customer referrals. Why customer referrals are big wins for small businesses Social proof, peer insights, unsolicited advice—call it what you want: people trust the opinions of others.

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Peter Shankman, the original creator of “Help a Reporter Out” is on a mission to restore truth in media

Success

Now, he runs Source of Sources , one of the most popular resources for connecting businesses, experts, journalists and publicists. Here’s what he’s learned along the way. He dismissed them until he learned that HARO was moving to a model in which users would have to sign in multiple times per day to access connections. “I

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How Women Are Rising in Business

Success

The women surveyed in Guidant’s “ 2023 Small Business Trends ” report were primarily motivated to become entrepreneurs due to being “ready to be their own boss” (28%) and “[dissatisfied] with corporate America” (23%), with only 13% seeking to pursue their passions. of women-owned businesses.

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How to Create Strategic Partnerships

Success

Partners should complement each other, says Denise Rodriguez-Lopez, a former n American Express OPEN Advisor, who consulted small businesses on partnerships. Vet the potential partner to make sure they have solid finances and a track record as a reliable and ethical business. Figure out what you do best—and where you need help.

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