Email Copywriter Chris Orzechowski Divulges Some of His Email Marketing Trade Secrets
Success
APRIL 19, 2024
He understood the journey, the sale and the product—he understood the customer. As rewarding as instant results are, email marketing is about the long game—retaining customers, keeping the iron hot and compounding sales. His secret: Before writing a word, he bought a watch and became the customer he was trying to connect with.
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