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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

Success

They are coming: Taylor, Travis and about a zillion other people are headed to Las Vegas to witness the festivities for Super Bowl LVIII—and small businesses across the city are hoping to capture the economic boost through Super Bowl promotions and preparations. And we hold off on business travel to Phoenix and Los Angeles.

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6 Reasons Men Are Not Working as Much as They Used To

Success

Manufacturing and traditionally male-dominated industries have seen a decline, leading to fewer stable, well-paying jobs that require long hours. “The These trends have significant implications, including the need for retraining and education, healthcare support and policies that promote work-life balance and address wage stagnation.”

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How to Create Strategic Partnerships

Success

Partners should complement each other, says Denise Rodriguez-Lopez, a former n American Express OPEN Advisor, who consulted small businesses on partnerships. The goal is to increase capability—whether through offering new products or services, expanding in capacity or geographically, or cross-promoting,” she says.

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Coopetition: how to grow your business by partnering with a competitor

Ruby

The book details these types of partnerships between businesses in a variety of sectors, from car manufacturers to software and hardware designers. For years, Samsung has manufactured screens for Apple’s iPhones. And the well-known YouTube channels that have teamed up to promote fundraisers for St. Substantive reasons.

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The secret ingredients to boosting your brand and winning customer loyalty

Ruby

For example, when Coca-Cola partnered with K-pop group BTS , the drink manufacturer earned an 83% increase in brand interest. Small businesses can benefit from collaboration too— even with their competitors !) Keep branding consistent. The result is added extrinsic value to both of your products and services.

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SUCCESS’ 2024 Women of Influence

Success

She is a summa cum laude graduate of Jacksonville State University with a bachelor’s in music, a master’s in music and another master’s in manufacturing systems. As a 20-plus-year business veteran who has successfully built small businesses of her own, Irving teaches entrepreneurs to create generational wealth by scaling government contracts.

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15 Best Employee Experience Platforms in 2024: Pricing, Features, Reviews & More

Vantage Circle

The platform’s extensive wellness programs and benefits promote employee well-being. Bonusly is an employee recognition and rewards platform designed to promote a culture of appreciation and collaboration within organizations. Leapsome facilitates ongoing feedback and fosters a culture of continuous improvement.

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