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If you have a startup or smallbusiness, you may see it as a cost-saving measure for your assistant to “double up” with two or more individuals, such as the CEO and CFO. The CEO can then focus on leadership, strategic decisions, and business relationships. EA burnout will lead to poor work quality.
Hard-nosed self-improvement books that preach goals, timemanagement and positive attitudes are invaluable. So why do 90% of smallbusinesses fail in the first few years? They say no to cubicle lunches, four-minute book summaries, “multitasking” (whatever the heck that means) and monochrome, microwave dinners.
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