Remove Problem-Solving Remove Retail Remove Small Business
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The benefits of data analytics in small business marketing

Ruby

Recently, up to 60% of all companies use data and analytics to enhance overall business output. This includes small businesses, which have been increasingly open to embracing analytics. In fact, since 2020, a whopping 67% of small businesses are embracing data analytics initiatives. with data analytics.

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How Women Are Rising in Business

Success

The women surveyed in Guidant’s “ 2023 Small Business Trends ” report were primarily motivated to become entrepreneurs due to being “ready to be their own boss” (28%) and “[dissatisfied] with corporate America” (23%), with only 13% seeking to pursue their passions. of women-owned businesses.

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my employee refuses to lie to customers — but that’s our policy

Ask a Manager

I am the owner of a very small company, around 15 people total. We are a niche online retailer. Because we are so small, we cannot accommodate order cancellations, and we rarely offer refunds. The problem with that is obviously the optics are terrible, if a screenshot of such a message were to make it onto social media.

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This is what wow-worthy customer service looks like.

Ruby

Today, we’d like to shout out some of the other businesses that have built their brands by elevating their customers’ experiences and wowing the people they serve. Nordstrom Nordstrom is well-known in the retail world for its generous return policy and world-class customer service. Invest in and empower your employees.

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Smart training starts with smart hiring.

Ruby

A fair number of our own team members here at Ruby used to work in retail, hospitality, education, food service, and other careers that equipped them with strong customer communication skills. For now, if you’d like more tips for employers, be sure to check out our small business resource hub.

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The secret ingredients to boosting your brand and winning customer loyalty

Ruby

They want your business to demonstrate awareness of your social and environmental impact, as well as your commitment to making the world a better place. You can show what your brand stands for in different ways, depending on the nature of your business. You can also expect an increase in exposure.

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What is live chat?

Ruby

It all adds up to increased customer satisfaction, increased revenue, and a maximum business opportunity—at a minimum overhead cost. Retailers use live chat to resolve customer service issues and answer questions about orders and products. Who uses live chat? There’s no room for errors, typos, or misunderstandings.