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The benefits of data analytics in small business marketing

Ruby

Recently, up to 60% of all companies use data and analytics to enhance overall business output. This includes small businesses, which have been increasingly open to embracing analytics. In fact, since 2020, a whopping 67% of small businesses are embracing data analytics initiatives. with data analytics.

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How to get more referrals for your small business

Ruby

In this article, we’ll look at the impact that positive word of mouth can have on your business, as well as tips to help you generate more leads through customer referrals. Why customer referrals are big wins for small businesses Social proof, peer insights, unsolicited advice—call it what you want: people trust the opinions of others.

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Going solo: 3 quick ways to jumpstart your own legal practice

Ruby

Finding funding Small business loans are an option but require putting up collateral. Credit cards are a fallback for small purchases, but you don’t want to fund a business with them due to comparatively high interest rates. A line of credit might be a better bet. Perhaps even too much for one person to manage.

Legal 52
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How to Create Strategic Partnerships

Success

Partners should complement each other, says Denise Rodriguez-Lopez, a former n American Express OPEN Advisor, who consulted small businesses on partnerships. Additionally, we had to find a partner willing to work within our direct-to-customer retail model, which was not easy to do. Win-win-win.

Retail 79
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This is what wow-worthy customer service looks like.

Ruby

Today, we’d like to shout out some of the other businesses that have built their brands by elevating their customers’ experiences and wowing the people they serve. Nordstrom Nordstrom is well-known in the retail world for its generous return policy and world-class customer service. Notice a recurring theme here?

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my employee refuses to lie to customers — but that’s our policy

Ask a Manager

I am the owner of a very small company, around 15 people total. We are a niche online retailer. Because we are so small, we cannot accommodate order cancellations, and we rarely offer refunds. Not the no-cancellations policy — lots of small businesses have that — but your policy of lying to customers.

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Which chat service is right for your business?

Ruby

Customers are 46% more likely to make a purchase from a company with live chat support. Automated lead capture is ideal for businesses whose customers do a lot of research before making a purchase or an appointment. It can also work well for businesses where customers have a fairly straightforward purchase journey.