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SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

Success

Whether you are a small business entrepreneur or an executive for a major corporation, your success depends on an effective marketing strategy. SWOT analysis for marketing is different from SWOT analysis for business planning because of a narrower scope. Why is a SWOT analysis important for marketing?

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Meeting customer expectations during a holiday season like no other

Ruby

Between product shortages, supply chain traffic jams, and price hikes across a number of industries, shoppers are already seeing their deliveries delayed well into 2022. And despite the supply chain, inflation, and staffing difficulties in 2021, overall retail spending has been on a steady increase all year.

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How to manage difficult customer conversations this holiday season: 3 examples + tips

Ruby

It’s not just the retail industry that endures extraordinary pressure and stress around this time of year. Regardless of whether your business sells anything that could be considered a gift, a caller may have a last-minute mindset: they’re hoping what they need somehow comes together in time. The crowding and pushing make me wince.

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How to manage difficult customer conversations this holiday season: 3 examples + tips

Ruby

It’s not just the retail industry that endures extraordinary pressure and stress around this time of year. Regardless of whether your business sells anything that could be considered a gift, a caller may have a last-minute mindset: they’re hoping what they need somehow comes together in time. The crowding and pushing make me wince.

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my employee overdoes everything and it’s costing us money

Ask a Manager

A reader writes: I run a small business that supplies a product to major companies that you’ve heard of. To keep the details anonymous, let’s say that we supply garments to a few mid-tier clothing retailers like Banana Republic or J. He has also lately begun to hint at becoming burned out, which is not a surprise.

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Ask a Manager speed round

Ask a Manager

Several years ago I was working in a retail job that involved services for customers (a jewelry counter that also offered watch battery replacement and band changes/resizing). I work in HR for a company that includes jobs that are very entry-level, think retail, quick-service restaurants, roles like that.

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How to Partner with a Rival for a Win-Win

Success

Small businesses can leverage a partnership to compete with a big competitor. Blue Moon Fair Trade partners with three other fair-trade retailers to combine trans-Pacific shipments, saving all of them up to 40% in shipping and paperwork expenses. Results: As of 2018, there were 11 retailers within Minnehaha Mile proper.

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